Improving Corporate Reputation in an Age of Mistrust
Creating trust between an organisation and its stakeholders is one of the primary goals of communication and public affairs departments. Yet today it presents unprecedented challenges as companies try to cope with phenomena like political uncertainty, media disinformation, and increasing expectations to “do the right thing”. Join us for a discussion and insights based on a concrete example from the food sector.
Measuring and improving corporate reputation today is a complex and multi-layered process. Corporations are not only required to be profitable enterprises, create good products and excel in their relations with consumers. They are also expected to be good citizens and “do the right thing” for the environment, their employees and the surrounding communities.
This roundtable will be an opportunity to learn from the experience of an expert from the food sector, and exchange views with your peers about:
- Metrics and tools that can be used to measure corporate reputation, and how to address some of the measurement shortcomings
- How does measurement feed into an organisation’s strategy to enhance corporate reputation and engage with its stakeholders
- Today’s most pressing challenges to a company’s reputation, and how to address them constructively
- Creating trust in an age of mistrust and disinformation — insights and lessons learned from the food sector