Free webinar – Your “Digital Impact” for Real-World Influence

All European lobbyists and advocacy professionals want to have more influence on shaping policies. This can be challenging in the digital world where online impact is often hard to measure.

In this webinar, we’ll examine how you can assess your digital influence using the so-called “D Scale”. We’ll discuss how to measure, learn from and increase the impact of your communication and advocacy efforts on the digital landscape.

Featured Topic & Speakers

In this webinar we will discuss the following:

  • Why does online influence matter for EU advocacy?
  • What is “digital impact” and why should we measure it?
  • The D Scale formula and 11-point scoring process
  • Applying the formula to yourself or your organization to improve your influence
  • Customising your own formula for measuring digital impact


Nov 25 2019


15:00 - 16:00

Local Time

  • Timezone: America/New_York
  • Date: Nov 25 2019
  • Time: 09:00 - 10:00


This webinar is free of charge.


Public Affairs Council
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